We run data-driven and targeted ad campaigns on Meta platforms (Facebook, Instagram) that are designed for Dentists and clinics.
That way, you can focus on working on treatments without worrying about patient acquisition.
If you already know how this works and are looking for a personalised solution for your practice, book a free consultation here.
If you’re someone who doesn’t know how this works, be sure to keep reading!
People Spend Hours Scrolling on Facebook and Instagram
Most people in your locality have smart phones.
Most of them have Facebook and Instagram apps in their smartphones.
Majority of them spend hours scrolling on these apps.
These apps have their attention, but you don’t have a system to convert this attention into paying patients.
This is exactly where Meta Ads come in.
Meta Ads Convert Attention into Patients
These are ads that are shown on Facebook and Instagram Apps, and are a great solution for small businesses like Dentists.
These ads have a massive reach, fairly low CPMs, and you can target people based on age, gender and geographical location.
Since both these apps are very visual, it’s easier to promote treatments that have a visible result (think: whitening, veneers, implants etc)
The best part is that they are so easy to setup, even you can do-it-yourself!
However, If You’re a Doctor or Clinic Owner who’d like an expert take care of your Meta Ads, book a free consultation with me to see how we can do it for you.
Our Meta Ads Services
As a doctor, you might be busy treating your patients or managing your clinic/hospital.
Even if you can shell out some time, you might lack the technical skill required for digital marketing.
That’s where Practify comes into picture. We are a Healthcare marketing agency that specialises in filling your appointment calendar by utilising Meta Ads.
Here are two different ways we can collaborate with you:
Meta Ads Consulting
Our consulting sessions are designed for doctors who want to take the reins in their own hands.
If you’re a technically skilled clinician and have the time and inclination to DIY, this is the perfect option for you.
We conduct Zoom Sessions where we will guide you step by step on how to strategise, launch, and scale your Meta Ads from scratch.
We will have weekly review calls to help you optimise your campaigns on an ongoing basis.
This is typically a 3-month contract and you can book a call to know more about it here.
Managed Meta Ads
If you’re someone who’d like to outsource your Meta Ads completely and leave it on an expert’s shoulder, then this is the best option for you.
This is where we take the access of your Meta ads account, your clinic’s Facebook Page and do all the heavy lifting ourselves.
You will be assigned a Meta Ads Strategist and a Media Buyer who will together work on your meta ads.
Our team of graphic designers and video editors will create and launch engaging ads for you on a regular basis.
The ads will be run on a predecided daily budget. You will receive weekly updates on the ad performance.
Every week, we will also hold review calls to dissect performance, identify gaps and opportunities.
In this way, we will generate 10-20 high quality leads for you every week and a couple of them will visit the clinic and get the treatment done.
We will also train your staff on how to handle these leads, how to follow-up, and how to get them booked-in.
Just like our consulting package, this too is typically a 3-month contract. You can book a call to know more about it here.
Our Approach to Meta Ads
When you decide to offload your Meta Ads to us, this is the exact approach we follow:
Step 1: Audit and Strategy
We understand your goals and your clinic’s goals.
- What kind of patients do you want?
- Who’s your target audience?
- Which treatments or services do you want to advertise?
- How much do you want to spend monthly?
- How many leads can you/your team handle everyday?, etc.
Once we understand the situation deeply, we create a strategic plan to advertise.
The plan gets discussed thoroughly and only then the ad creation process begins.
Step 2: Campaign Setup
According to the strategy, our team gets everything together.
The copy is written for ads, captions and landing pages.
The image and graphic ads are designed.
The video scripts are sent to you for recording.
The landing pages are created and published.
Everything gets a nod from you before it’s launched live in the market.
Step 3: Launch and Optimisations
Our media buyers integrate everything together and launch your campaigns at the predecided daily budget.
The campaign performance is monitored closely and optimised daily.
We keep a track of the leads generated and frequently communicate with the clinician regarding the lead quality and initial response.
Step 4: Scaling and Growth
It takes some time of testing and iteration to reach this step.
If you’re a brand new account with Meta Ads, you can expect to reach this stage by 4 weeks.
This is the step where we have found a winning combo- a performing ad angle, a good offer, decent lead quality and patients walking in).
In this step we start to scale the spend by making similar ads every week and increasing the daily budget.
At each stage we keep a close eye on campaign performance, key metrics and overall ROI.
6. Results We Deliver
- Example metrics: “₹500–₹1,200 per lead vs. industry avg. ₹2,500+”
- Mini case studies (short, bullet format).
- Show ROI: “₹35,000 ad spend → 72 leads → 28 booked patients → ROI 4.8x”
- CTA: “Want similar results? Book your free audit now.”
7. Why Choose Practify for Meta Ads?
- We’re dentists + marketers → we understand both sides.
- Focus only on healthcare = proven frameworks.
- Transparent reporting → you see exactly where your money goes.
- Continuous optimisation, not set-and-forget.
8. FAQs (Objection Handling)
- “How much should I spend on Meta Ads?”
- “Will this work in Tier-2 or Tier-3 cities?”
- “What treatments work best for Meta Ads?”
- “How soon can I expect results?”
9. Final CTA (Conversion Push)
- Headline: “Ready to Turn Ads Into Patients?”
- Subtext: “Stop running ads that don’t convert. Start building a patient acquisition system that works 24/7.”
- CTA Button: “Book My Free Strategy Call”